Bosung is the Chief Design Officer and a founding member of AWAIR in San Francisco. He joined AWAIR after his 9 years’ experience in IDEO Palo Alto, California. Bosung is a multidisciplinary design leader with a passion for physical and digital product integration. He has a wide range of project experiences on consumer electronic products (Samsung, Intel, HP, Cisco, Directv, TCL, Vodafone), brand & service (Adobe, Pernod Ricard, Kimberly Clark, Del Monte, Amore Pacific, ConAgra), furniture & home (Steelcase, LG Hausys), and many more. He is specialized in human-centered design, Zero-to-One, and design for business impact. Bosung was named one of the ‘100 of the world’s most important product designers’ by Phaidon (leading art & design publisher, London) after he graduated from the Royal College of Art in London.